NUTRICUBE

 

Nutricube was a large client that wished to have their visual identity and packaging designed here in Australia with strong reference to Australian iconography as well as elements of gold colours and diamond shapes to emphasise quality in China.

 

They wanted images that were soft and cute and associated exclusively with Australia. To do this I chose the platypus as the focus as it is native to Australia without being overly used like the image
of koalas and kangaroos.

 

I used an illustrative style, soft colour palette and obvious transition between stages 1-3 as infant, baby and toddler. Logo design was more sophisticated and could stand alone with elements of gold and the Australian map to reinforce product origins.

 

Product information graphics were simply and direct (as they were also in English it was important the instructional illustrations were very clear) Nutritional information and feeding guild were places in golden plaques to emphasis importance and again quality.