A clear visual identity that would become intrinsically representative of this annual event was essential. Creating, designing and branding the event was achieved by taking an image that an international community would recognise and associate with playful learning and create an informed theme.

 

 

The block game of ‘Jenga’ serves as a symbol, the ‘building’ of knowledge.

 

 

Secondly the logotype brings a clean, streamline and contemporary typeface element to the brand, holistically combining old and new in a complimentary contrast.

This design speaks to the client’s clients with its simplistic nature that is both familiar and unintimidating to prospective event participants who might ordinarily shy away from academic conferences. It also introduces the idea that applied linguistics is for everyone and can be applied in many different levels across diverse organisations.

 

 

The benefits offered by the client is represented in the logo through the simplistic nature of the design lending the idea that applied linguistics will be introduced as easy to understand, and apply (like building blocks).